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Heineken & TUMI Debut Custom #Heineken 100 Backpack

Inspired by New York City
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Image via: Heineken

Image via: Heineken

Heineken has unveiled the second of its three #Heineken100 collaborations with TUMI: a custom backpack inspired by New York City, built with a water-resistant high-tensile poly weave. Details include Heineken-green architectural lines throughout, along with front zipper pockets featuring seam-seal technology. The versatile carryall may be worn traditionally, or carried by its front handles for freedom of movement. As part of the long-running #Heineken100 program, the backpack will be seeded to 100 of the world's most influential men.