Skip to main content

ASICS Tiger Rolls Out New Campaign Centered Around Color-Changing Chameleoid Mesh

"Transform color"
  • Author:
  • Publish date:
Image via: ASICS

Image via: ASICS

ASICS Tiger has tapped Tokyo-based creative studio JKD Collective to launch a new campaign highlighting Chameleoid Mesh, the innovative textile that's currently featured on a variety of the brand's footwear silhouettes. The campaign -- dubbed "Transform Color" -- utilizes both print advertisements and the following short film, which showcases the ability of Chameleoid Mesh to change color, depending on the angle from which it's viewed. A cinematographic technique known as Slit-scan is used to portray the unique visual effects of the Chameleoid Mesh fabric. Check it out below, and shop the Chameleoid Mesh pack now at

Also check out the ASICS GEL-Lyte III "Tuxedo," as well as the recently launched J.Crew x ASICS GEL-Lyte III.