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PUMA Officially Announces Creative Partnership With The Weeknd

The popular crooner is the brand's latest global ambassador
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Image via: PUMA

Image via: PUMA

PUMA has named The Weeknd as a new Global Brand ambassador and creative collaborator. The Grammy-winning singer-songwriter will headline PUMA's latest sportstyle campaign, "Run The Streets," launching in November with imagery shot by photographer Mark Seliger in L.A. and Toronto. The campaign will see The Weeknd repping PUMA's IGNITE evoKNIT and IGNITE Limitless footwear, as well as Evo Apparel. The partnership will also yield collaborative sneakers and apparel designed by The Weeknd himself, expected to hit stores in 2017.

For more PUMA news, check out the PUMA x Trapstar Fall/Winter 2016 collection, as well as the PUMA IGNITE evoKNIT.