Noah Sets Up Shop Inside Dover Street Market London - Freshness Mag

Noah Sets Up Shop Inside Dover Street Market London

The NYC brand goes global
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Image via: Dover Street Market

Image via: Dover Street Market

Founded by Brendon Babenzien and launched just last year, Noah is slowly but surely expanding its reach. The NYC brand's latest retail venture finds the growing label setting up shop in the basement of Dover Street Market London. Designed by Brendon's wife, the space has an inviting aesthetic, thanks to a tartan plaid carpet and corduroy-lined walls. A shark sculpture, suspended in mid-air, along with custom-made fixtures, complete the look of the unique space. Check out more looks below, as well as a DSM-exclusive hoodie and tee.  

Also take a look back at the Noah x Greats chukka, as well as Noah's footwear collaboration with George Cox.

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