The Nike Mag Lottery & Auctions Raised $6.75 Million for the Michael J. Fox Foundation - Freshness Mag

The Nike Mag Lottery & Auctions Raised $6.75 Million for the Michael J. Fox Foundation

Dollars and awareness for a great cause
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Image via: Dan Hwang

Image via: Dan Hwang

Even as Nike made news with the launch of the power-lacing Nike Mag, the Swoosh consistently reminded us that the roll-out was predicated on a very worthy cause: namely, the raising of funds and awareness in the fight against Parkinson's. Considering that a Hong Kong auction for the shoe fetched a final bid of over $100,000, the signs indicated an impressive final tally. Thanks to a tweet today from Michael J. Fox, we now know that the online raffle tickets and auctions raised a total of $6.75 million. 

Also check out Michael J. Fox unveiling his Nike Mag on morning TV, as well as a video feature highlighting insight from Tinker Hatfield and Tiffany Beers.