Rolls-Royce Launches New "Rolls-Royce Boutique" Showroom in Dubai

"A highly progressive new concept in luxury"
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Image via: Rolls-Royce

Image via: Rolls-Royce

The Rolls-Royce Boutique is now open in Dubai, featuring an experiential showroom located in the center of the City Walk. Complementing the existing flagship showroom on Sheikh Zayed Road, the new 7,300 sq ft space features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road. There's also a curated series of experiential areas including an Inspiration Studio, Bespoke Atelier, Interactive Spirit of Ecstasy, Pinnacle Café, Affinity Partner Display, Virtual Reality Configurators and a staging area for bespoke one-of-one motor cars or newly-launched collections. Scroll through additional looks in the gallery below.

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