Under Armour Unveils New Primo Lifestyle Sneaker

A trio of monochromatic colorways drops next month
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Image via: Under Armour

Image via: Under Armour

On the heels of the unveiling of the Curry 3, Under Armour introduces a new premium lifestyle silhouette. The upcoming Under Armour Primo seemingly takes inspiration from the Curry 1, featuring a combination of premium leather and waxed canvas on the upper, rendered in a monochromatic design for a clean, modern aesthetic. Launching in black/white, grey/white and black/gum colorways, the Under Armour Primo retails for $150 and launches in November at Social Status, Sneaker Politics, Concepts, BAIT and more. 

Also check out Under Armour's new Curry 3 ad, along with a look back at the Under Armour Curry Lux.