Pharrell Williams Debuts His First Collection as Head of Imagination at G-Star RAW - Freshness Mag

Pharrell Williams Debuts His First Collection as Head of Imagination at G-Star RAW

"Adding democracy to your wardrobe"
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Image via: G-Star RAW

Image via: G-Star RAW

This past weekend at ComplexCon, Pharrell Williams presented the Elwood X25 collection, his first as Head of Imagination for G-Star RAW. The collection was unveiled through a life-sized installation at ComplexCon, featuring jeans in 25 colorful prints in an all-natural, Alpine-like backdrop. Representing G-Star's commitment to innovation and self-expression, the designs included various checks, camouflages and traditional patterns from the world over. "What we are trying to do is make a space for creativity and experimentation," said Pharrell. "We're not trying to tell people what to do and what to think, but just help them to express themselves openly." 

The G-Star RAW Elwood X25 collection will be available through select retailers and g-star.com beginning in February 2017.