Nike enlists the help of renowned artist KAWS for its latest campaign, one that reflects the brand's deep roots in New York City. The project, developed in partnership with the New York City Parks and Recreation Dept., takes the form of New York Made: Stanton Street Courts by KAWS, featuring two side-by-side basketball courts (approximately 116 by 80 feet) finished in Brian Donnelly's distinctive artwork.
"My approach to the courts was very similar to how I would work on canvas. I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on," the artist explains. "I wanted to find the sweet spot where it works visually and functionally — how it's broken up by the game's lines and works with my images. It will have an intimate effect on the players that use the court."
The New York Made: Stanton Street Courts by KAWS is located at Sara D. Roosevelt Park in Manhattan's Lower East Side. Be sure to check it out if you're in the area.
Sara D. Roosevelt Park
Chrystie St & Forsyth Street | Map
New York, NY 10002