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Get a First Look Inside the New Nike Soho Store

Doors open on November 11
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Image via: Nike

Image via: Nike

This Friday, Nike's new five-story Soho store will open its doors. The retail destination will be located at 529 Broadway, featuring multi-sport products arrayed throughout the 55,000-square-foot space. Unique experiences include various personalized services, from exclusive trial spaces to product customization, offering a seamless link between Nike's digital and physical platforms. On opening day, customers can expect to find the new John Elliott x LeBron Soldier X, a number of coveted Jordan restocks, special NYC editions of the Nike Air Force 1 and much, much more. The store opens this Friday, so be sure to check it out if you're in the area. In the meantime, scroll through the gallery below for Nike Soho’s one-of-a-kind, ultimate service destinations. 

Launch Date: 11/11/16 (Friday)

Nike Soho
529 Broadway | Map
New York, NY 10012

Update 11/10/2016: SoHo grand opening has been delayed. A new date will be communicated in the future, but the wristbands that have already been handed out will still be honored. See below for more information.

"We look forward to bringing New Yorkers the best of Nike at our new Soho store. Due to permitting issues, the store will not open to the general public as planned on Friday, November 11th. We will communicate the new opening date as soon as possible. Scheduled product launches and consumer events are postponed until opening.

Any consumers who were issued wristbands outside the store prior to 9 pm on Thursday, November10th will still be guaranteed their place in line for styles that were scheduled to drop on Friday, November 11th. In order to guarantee this access, these consumers need to come to the store by 6 pm on Friday, November 11th with their wristbands to be informed of next steps and offered a sign of our appreciation. No additional wristbands will be issued. We will provide the new launch date soon."