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adidas Brings Light Responsive XENO Technology to the AlphaBOUNCE

Available on Black Friday
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Image via: adidas

Image via: adidas

adidas has updated its AlphaBOUNCE silhouette with the brand's signature light-reflecting XENO technology. In natural light, the black material shimmers with iridescent colors, but with the flash of a camera, XENO fairly explodes with bright colors that span the entire rainbow spectrum. The colors shift depending on the angle of the light, and the appearance of the shoe is completely transformed when viewed through the lens of a smartphone camera. Retailing for $120 and offered in both men's and women's sizes, the AlphaBOUNCE XENO launches on Black Friday, November 25, at

Release Date: 11/25/16 (Black Friday)