Earlier this week we went over some of the more notable releases that customers would find at the new adidas flagship store in New York City, which had its grand opening today. Found on the corner of 5th Ave and 46th Street, the location is adidas' largest store in the world, featuring a stadium retail concept inspired by American sports culture and the country's high school stadiums. A tunnel entrance gives way to a massive four-story space, with stands for live-game viewing, locker rooms instead of dressing rooms and "The Track and The Turf," where customers can test and experience products. In keeping with adidas' commitment to sustainability, the store uses the building's existing textures and finishes, reducing the need for new materials, while hangers and mannequins are created from Parley recycled ocean plastic
On the ground floor, a Guest Kiosk features healthy juices and snacks co-created with Grass Roots, a Brooklyn juicery; real-time personal fitness consultations from EXOS; concierge service for NYC travel tips; and a selection of fitness and nutrition books. There's a Home Kiosk inspired by a stadium fan shop offering NY-themed product, and the Print Shop allows guests to customize their jerseys in real time. A total of four customization stations in the miadidas Studio gives consumers the opportunity to create unique apparel and footwear, including NY exclusive designs. For visitors to the city, same-day hotel delivery service allows customers to send their purchases where they want, when they want, enabling them to continue exploring NYC free of shopping bags.
Be sure to check out the new store if you're in the area.
adidas Brand Center
565 5th Ave | Map
New York, NY 10017