There was a time when experts opined that running a four-minute mile was physically impossible. Sir Roger Bannister disproved that notion in 1954, and not only did he make history, he appeared to redefine what athletes are capable of, as 24 more runners also achieved a four-minute mile within one year. In that spirit, Nike unveils Breaking2, a program billed as "an innovation moonshot designed to unlock human potential." Specifically, Breaking2 has the goal of enabling a sub two-hour marathon time. (The current men's world record time stands at 2:02:57.) Breaking2 is using a "holistic approach to athletes, product, training, nutrition and environment," which sees Nike working with a team that includes world-class experts across biomechanics, coaching, design, engineering, materials development, nutrition and sports psychology and physiology.
Nike is also working with three elite athletes who are up to the challenge: Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea. Stay up to date on their progress over at nike.com.