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Undefeated & colette Officially Kick Off the adidas Consortium Exchange

Los Angeles meets Paris
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Image via: adidas

Image via: adidas

Last week saw adidas Consortium announce a new project for 2017, the Sneaker Exchange, in which two select retailers collaborate on a bespoke sneaker pack of two silhouettes. Kicking off the yearlong initiative are colette and Undefeated, two stores renowned for their past collaborative endeavors. Both bring their hometown inspirations to the project, as we see influences from both Paris and Los Angeles on the featured models: the EQT Support and Campus 80s.

The Campus 80s showcases a white premium leather upper atop an off-white midsole with royal blue accents on the laces and heels. The EQT support is similarly mounted on an off-white sole, but the color palette on the upper is dominated by much darker blue and navy shades.

Check out detailed looks below, and expect the collaboration to launch in-store at Undefeated and colette -- as well as and -- on January 19. A wider release follows on January 28th through No.42 Paris, No.74 Berlin and global Consortium accounts.

Release Dates:
1/19/17 (Thursday) - Undefeated and colette
1/28/17 (Saturday) - Global Consortium accounts