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Levi's Debuts 2017 Chinese New Year Collection

An homage to the Year of the Rooster
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Image via: Levi's

Image via: Levi's

With its just released Chinese New Year collection, Levi's celebrates both a new meaning to life while also recognizing important traditions from our past, twin themes that are intrinsic to the Lunar New  Year. That duality informs the collection, featuring fresh holiday designs that maintain the Levi's brand DNA. The Year of the Rooster is referenced throughout the range with embroidery, patching and splashes of red and gold. Standouts include a distressed pair of 511 jeans embellished with patches symbolizing good fortune for the new year, along with Year of the Rooster patching on the classic Trucker jacket and bold graphics on a smooth navy fleece. Shop the Chinese New Year collection now at