Last month we spied an adidas UltraBOOST from Sneakersnstuff and Social Status, and it turns out that the shoe is indeed the part of the second installment of adidas Consortium's 2017 Sneaker Exchange. The partner retailers delved into the theme of the sneaker's evolution from performance shoe to fashion statement, and consequently made over the UltraBOOST and Superstar with luxurious monochromatic colorways with premium details. The UltraBOOST ($200) has a breathable grey/white mélange Primeknit upper, upgraded with a soft matte suede cage. Its Superstar counterpart ($160) gets modernized with BOOST technology and Primeknit construction, resulting in a lighter and more flexible take on the hardwood classic.
Both pairs initially launch Feb. 8th at Sneakersnstuff and Social Status, in stores and online at sneakersnstuff.com and socialstatuspgh.com. A wider release follows on Feb. 18th at No.42 Paris, No.74 Berlin and global Consortium accounts.
2/8/17 (Wednesday) - Sneakersnstuff and Social Status
2/18/17 (Saturday) - No.42 Paris, No.74 Berlin and global Consortium accounts