Skip to main content
Publish date:

Nike Brings a Message of Equality to NBA All-Star Weekend

Showcasing the power of basketball to bring people together
Image via: Sneaker News

Image via: Sneaker News

Nike showcases the power of sport to bring people together at this year's NBA All-Star Weekend, launching a unique exhibition space in New Orleans showcasing the message of Equality. The expansive and interactive space was made in collaboration with area artist Brandan “Bmike” Odums, featuring displays that emphasize themes of community and unity, all filtered through a basketball-centric lens. The various Nike Basketball's Studio Be for EQUALITY is open to the public beginning today, and will continue to operate through the weekend. Check out an in-depth look at the space in the gallery below.