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Decoding the Nike PG1 "Shining"

Each pair features its own unique code
Image via: Nike

Image via: Nike

Paul George's first Nike signature shoe launches tomorrow in the inaugural "Shining" colorway, one that represents a unique first for Nike Basketball. Each pair will have its own unique code inscribed on the heel, particular to each shoe, so that no pair is the same. The numbers that make up the code? 661 (the area code for George's Californian hometown of Palmdale), 90 (his birth year), 317 (home arena area code), and finally, a sequential number that's unique to each of the 12,000 pairs. The shoe's larger design features a black leather build, fronted with a breathable mesh toe and a forefoot Zoom Air unit for responsive cushioning. 

Expect the Nike PG1 "Shining" to launch tomorrow, February 25th, through Nike's SNKRS at 10 am EST.

Release Date: 2/25/17 (Saturday)