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FENTY PUMA by Rihanna Unveils Spring/Summer 2017 Collection

18th century French Neo Classical meets modern sporty looks
Image via: PUMA

Image via: PUMA

Previewed last September at Paris Fashion Week, the Spring/Summer 2017 collection from the FENTY PUMA by Rihanna line is set to launch next week. The overall aesthetic can be described as 18th Century French Rococo meets Neo Classical flair with athletic street styling, featuring a mélange of extravagant fabrics, intricate ruffles and pleating, Chinoiserie, corsets, playful bows and gender bending silhouettes. The delicate color palette is made up of blush, mint green, lavender, pink and white shades, while PUMA's sport heritage is maintained by Rihanna's reimagining of traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes. 

The footwear styles include the FENTY x PUMA Bow Slides in olive branch and silver pink; the FENTY x PUMA Bow Sneaker, a hybrid version of PUMA's iconic Trinomic runner also in olive branch and silver pink; the FENTY x PUMA Sneaker Boot Zip, featuring a platform chunky style with zip closure; and the FENTY x PUMA Lace Up Heel in silver pink, aleutian, and sesame.  

The first delivery from the Spring/Summer 2017 collection hits stores and on March 9th, with new arrivals launching each month through June.