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adidas & Reigning Champ Team Up on a New Collection Featuring the alphabounce & UltraBOOST

Alongside apparel built with Primeknit
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Image via: adidas

Image via: adidas

adidas is extending its partnership with Reigning Champ, unveiling a new collection of apparel and footwear that blends Three-Stripe performance technology with the craftsmanship of the Canadian fleece specialist. On the footwear side, the two brands have joined forces on the alphabounce for the first time, featuring leather detailing and space dyed engineered mesh. An accompanying UltraBOOST model has a white heather upper complemented with a leather cage and reflective branding on the tongue. 

On the apparel side, the collection is highlighted by seamless Primeknit hoodies, bombers and pants, available in both men's and women's sizes. The assortment also includes men's and women's woven jackets and zip hoodies, as well as crewnecks, tees and pants. Rounding out the collection is Reigning Champ's signature heavyweight French terry fabric on men's shorts and women's tanks. 

Look for the collection to launch April 7th at, adidas stores,, Reigning Champ flagship stores and select Foot Locker stores.

Release Date: 4/7/17 (Friday)