For Coachella Weekend 2, Reebok Classic invited select media to celebrate the official start of festival season, and why the brand's Classic Leather silhouette -- an ideal canvas for self-expression -- is the ultimate festival sneaker. Illustrating how music, fashion and fitness are integral to the brand's DNA, the Reebok Classics Crib was set up for attendees, offering a curated schedule of activities throughout the weekend.
Located in La Quinta, California, the space featured a Classics Leather exhibition showcasing a timeline of the iconic sneaker, ranging from the launch of the first garment leather upper in 1991 to the introduction of a seamless build in 2007. While the display chronicled the history of the Classic Leather, a nearby Airstream situated outside in the car park housed the Classic Leather Lounge, where visitors could pop in for a box-fresh, Classic White pair of kicks.
For those looking to apply a unique design to their all-white Classic Leathers, they could head over to the Classic Leather Ink Parlour, where renowned tattoo artists Grace Neutral and Norm Will Rise were ready to take visitors' kicks to the next level. Grace, an advocate of alternative beauty, specializing in machine-free hand-poke tattooing, while Norm is a graffiti artist turned tattoo master. Together, they made up Classic Leather Ink, transforming sneakers into hand-painted works of art that were guaranteed to be one-of-a-kind. Guest also had the opportunity to get an tattoo from these 2 renowned tattoo artist.
Guests could also chill by the pool, or the occasional game of ping-pong or foosball on the terrace. For those looking to look their best at Coachella, the GLAM app set up shop in the Classic Leather Salon for your daily make-up sessions and hair styling.
Check out a photo recap of the Reebok Classics Leather Crib in the gallery below.