PUMA Reinvents Traditional Lacing With NETFIT Technology

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Image via: PUMA

Image via: PUMA

PUMA plans to change the game with NETFIT, a uniquely customizable lacing system that promises infinite performance and style options in one shoe. The technology offers enhanced fit and support by combining a high grade engineered net with form-fitting base materials. The netted mesh allows users to take complete control over how they lace up their shoes, offering an endless variety of combinations. NETFIT Technology will makes its way onto a number of performance silhouettes, including the shoes worn by Usain Bolt, the fastest man in the world, as he trains for the World Championships in London. 

PUMA NETFIT Technology officially launches this month, and it's available starting now with the Speed IGNITE NETFIT. May 10 will see the launch of the 365 evoKNIT NETFIT, followed by the men's and women's IGNITE NETFIT and Tsugi NETFIT on June 1. More releases follow on July 1, with the launch of the IGNITE Limitless NETFIT, Tsugi NETFIT, 365 NETFIT, evoSPEED Indoor NETFIT and more.