If you're a Supreme fan, it's a sure bet you've had the frustrating experience of missing out on a new release, simply because the product you're attempting to purchase sells out long before you can key in your personal information at the checkout page. There's also a good chance that the experience has propelled you to shell out a bit of extra cash for an illicit shopping tool: a bot that can complete the clunky checkout process at Supreme's e-commerce site in the blink of an eye.
Wired explores the illicit cottage industry of bots that's sprung around Supreme, a technology that first took hold around in-demand Nike sneakers. The article includes insight from the two Florida college students who run the Supreme Saint, a bot-making enterprise that turned their Supreme obsession into a business opportunity. They recall how they charged $100 for each pair of the Supreme x Air Jordan 5 that their customers purchased. As Wired notes, "One of the colors received around 200 orders, making the duo roughly $20,000 in five seconds."
Go to wired.com now to read the entire piece.