adidas' FORGEFIBER Technology Is the Future of Performance Footwear Customization

An efficient stitching process that debuts with the alphabounce
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Image via: adidas

Image via: adidas

With FORGEFIBER, adidas introduces an innovative stitching technology that efficiently provides precise fit and support in performance footwear. FORGEFIBER is a process that uses TPU-coated yarn to maximize the ability to provide targeted zones of stretch and lockout when stitched and heat compressed, resulting in 30 percent more resistance using less thread. The technology launches this month in a limited edition Alphabounce, featuring a design inspired by body movement and how organic cell structures grow. It launches in core black and will be available this month for $140 on Look for additional FORGEFIBER models to follow.