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Daniel Arsham & adidas Originals to Launch Immersive Presentation Exploring 20th Century Cultural Artifacts

The installation spans audio, visual and tactile experiences
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adidas Originals is partnering with the renowned American artist Daniel Arsham on an immersive, multifaceted installation, one that explores 20th-century ephemera and cultural artifacts, all translated into the distinctive visual context of the 3-stripe aesthetic. The experience, exploring Arsham's fascination with archaeology, discovery and the phenomenon of "found objects," will transform Kith NYC through an immersive presentation spanning audio, visual and tactile sensations. 

Sitting at the installation's center is a working New York payphone, cast in blue as an expression of Arsham's creative vision. It's surrounded by blue vinyl, and the accompanying light and sound elements "hint toward deeper meaning, completing the holistic presentation. " Visitors will have the chance to win exclusive Arsham multiples, alongside clues to the next chapter in the adidas Originals by Daniel Arsham story. 

The adidas Originals by Daniel Arsham experience will run from June 20th - 27th at Kith NYC, with a series of global takedown installations in London, Tokyo and Seoul adidas Originals Flagship stores.

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