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Nike Debuts Augmented Reality Procedure for Purchasing the Nike SB Dunk High "Momofuku"

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Image via: Nike

Image via: Nike

Nike is trying out something new for the release of the Nike SB Dunk High Pro "Momofuku." For shoppers looking to score a pair, they'll have to access the SNKRS app on their iPhone, and tap on the "Go into the Behind The Design" post about the "Momofuku" Dunk in the SNKRS feed. Once inside, the user must tap the .gif of the hidden Dunk rotating above the background image to open the camera. Using the camera function, point your phone on David Chang’s Fuku East Village menu (posted below). Shoppers can also use any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the US. Hover over the menu, tap to unlock it, and the shoe will instantly pop up on your screen. If there are still pairs available, the invitation to purchase the shoe will appear in your SNKRS Feed and Inbox. The kicks are priced at $110, and will also be available through select retailers and NikeLab 21 Mercer.