adidas Originals and Alexander Wang Offer a Video Preview of Their Season 2 Collection

Inspired by cycling and rave culture
Author:
Publish date:
Updated on
adidas-originals-alexander-wang-season-2-preview

American designer Alexander Wang is set to launch Season 2 of his ongoing collaboration with adidas Originals, and the upcoming release is previewed here with a new campaign video that highlights the drop's intersecting themes of cycling and rave culture. You'll recall that last fall, Wang and the Three Stripes hit the streets of New York City to sell their wares via a pop-up truck. This new collection is also featuring an unorthodox launch, as New Yorkers will be able to order items by texting a number found on posters dispersed throughout the city on July 29th. When an order is successfully placed, bike messengers will deliver the goods. Stay tuned for details.