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adidas & Reigning Champ Tap Dak Prescott to Introduce New Collaboration

Featuring new editions of the PureBOOST and alphabounce
Image via: adidas

Image via: adidas

For Fall/Winter 2017, the ongoing adidas Athletics x Reigning Champ collaboration brings in Dallas Cowboys quarterback Dak Prescott to model the upcoming apparel and footwear range. The latter features new editions of the PureBOOST, built with a circular knit speckled gray upper, and the alphabounce, done up with a space-dyed engineered mesh with a leather sockliner and eyestays. On the apparel side, expect tees, pullovers and pants for men, tights and crop tops for women, and hoodies and Jacquard bombers for both men and women, built with a unique Primeknit weave for advanced comfort and style. Look for the collection to launch August 4th at, select adidas stores,, Reigning Champ flagship locations and select retailers. The footwear will be available at the end of the month in the U.S.

Release Date: 8/4/17 (Friday)