Founded in 1973 by Yvon Chouinard, Patagonia has been quietly making dependable outdoor apparel and gear for four decades now, all while trying to leave the smallest ecological footprint possible. The folks who run the brand have never been concerned with what's cool, so naturally the Cali-based company itself is now regarded by fashion types as the embodiment of cool.
The brand's new workwear line is similarly unconcerned with what's fashionable. Instead, these are utilitarian dry goods built to handle the toughest manual labor. Many of the pieces are crafted from Iron Forge Hemp, featuring recycled polyester and organic cotton for a durable fabrication that's 25% more abrasion resistant than duck canvas. Standouts from the introductory lineup include the Canvas Barn Coat, Tin Shed Jacket and Canvas Double Knee Pant. Additionally, the entire collection was manufactured in a Fair Trade Certified facility, ensuring the products adhere to strict standards while also promoting safe and healthy working conditions. Shop the goods now at patagonia.com.