In celebration of the IAAF World Championships, which kicks off this weekend, adidas is launching the adizero Prime Parley. The shoe integrates elite running with environmental sustainability, thanks to a bright blue Primeknit upper made with 95% Parley Ocean Plastic -- upcycled marine waste harvested from beaches and coastal communities before it reaches the ocean. In terms of performance, the sole features the ultra-responsive comfort and cushioning of adidas BOOST, alongside the TORSION SYSTEM bar, made from renewable materials and delivering support from heel to toe. Speed-enhancing MICROFIT, which works in tandem with the Flyknit build, as well as the flexible STRETCHWEB outsole, round out the details. Retailing for $200, the adizero Prime Parley launches August 8th in limited quantities at adidas.com.

Release Date: 8/8/17 (Tuesday)

adidas adizero Prime Parley

adidas adizero Prime Parley

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