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Kith & Coca-Cola Team Up on a Refreshing Summer 2017 Collection - Freshness Mag

Kith & Coca-Cola Team Up on a Refreshing Summer 2017 Collection

Summer apparel and accessories featuring a new spin on the classic Coke logo
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Image via: Kith

Image via: Kith

Kith and Coca-Cola have joined forces once again, and this time around the two brands are set to launch a massive Summer 2017 collection showcased here in a sun-kissed lookbook shot by Nolan Persons in the Hamptons. The goods -- made up of men's and women's apparel emblazoned with branding that puts a new spin on iconic Coca-Cola graphics -- feature hoodies, tees, shorts and swim trunks, as well as summer accessories like slides, beach towels and caps. Shoppers can also expect a number of three-way collaborations, including a white denim Chuck Taylor All Star '70, Oakley Frogskins in translucent red and clear frames, Stance crew socks and a YETI Roadie 20 cooler. Finally, there's a collaborative take on the real thing: a classic 8-ounce Coca-Cola glass bottle, printed with Kith and Coca-Cola logos on opposite sides, which will be given away with each purchase from the collection (while supplies last). 

Expect the capsule collection to be available starting August 11th at kith.com and Kith stores. 

Release Date: 8/11/17 (Friday)