The ambitious design project began in October 2016, when OFF-WHITE mastermind Virgil Abloh visited Nike's world headquarters in Oregon. "By the time I made my first trip to Beaverton, I immediately wanted to make something," Abloh says. "I didn't wait all those years just to have meetings at Nike." During that visit, he used an X-ACTO knife to rebuild a pair of all-black Air Force 1s, drawing on them with markers and ultimately creating one-offs for his staff to wear at that December's Design Miami/, where he presented OFF-WHITE furniture.
That reconstructed design language would inform the resulting collection dubbed The Ten, a collaborative exploration of ten Nike (and one Converse) footwear silhouettes. Those ten shoes would be divided into two themes. The first, "REVEALING," is designed to look accessible, featuring hand-cut, open-source and reconstructed builds. Those silhouettes take the form of the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid. The second, "GHOSTING," carries a common translucent upper that unite the following silhouettes: the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.
Check out all ten collaborations in the gallery below, and expect the first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — to have a pre-release launch at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).
The full collection will be available in November at NikeLab stores and select retailers worldwide.