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adidas & Concepts Launch Co-Curated Shop in Boston

The concept store is open starting today
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Image via: adidas

Image via: adidas

Today sees the grand opening of a new retail venture from Concepts and adidas. Located on Newbury Street in Boston, the adidas x Concepts store represents the first-ever co-curated boutique to offer adidas-exclusive product. The 1,200-square foot space will stock footwear and apparel from a wide variety of popular Three-Stripe franchises, including EQT, NMD, UltraBOOST and more, as well as limited high-end collaborations from the likes of YEEZY, Raf Simons, Stella McCartney and Kolor. Inside, shoppers can expect brick-lined, cloister-like passages that dividing the shop floor into different areas , accessible through illuminated raw-metal screen doors that project a custom designed Boston-inspired pattern. Finally, there's a back room reserved for a rotating series of in-store experiences, including art installations, events and DJ performances. Be sure to check it out if you're in the area. 

adidas x Concepts
73 Newbury Street | Map
Boston, MA 02116