Pharrell Williams and adidas Tennis Announce "Don't Be Quiet Please" Campaign - Freshness Mag

Pharrell Williams and adidas Tennis Announce "Don't Be Quiet Please" Campaign

Encouraging individual voices to be heard
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Image via: adidas

Image via: adidas

In conjunction with the launch of the adidas Tennis Collection by Pharrell Williams, the Three Stripes has unveiled the corresponding "Don't Be Quiet Please" campaign. In honor of the launch, adidas held a special event over the weekend at the Frederick Johnson Community Court in Harlem, New York City. Along with Pharrell Williams and Stan Smith, a host of adidas Tennis sponsored were on hand to enjoy the festivities. They included Garbine Muguruza, Dominic Thiem, Alexander “Sascha” Zverev, Angelique Kerber and Jo-Wilfried Tsonga, who all participated in the campaign to invite the local community to let their voices be heard. Accordingly, Saturday's event acted as a preview of the Quiet Please series of activations across New York City, where the campaign "comes to life through the installation of custom, tennis-tournament-style umpire chairs situated throughout the city, inviting all the opportunity to share and express themselves. "

adidas and Pharrell also announced a donation to the NYC Parks Department for tennis court restoration throughout the city, and they also revealed a partnership with the non-profit organization Horizons, through which they've created a tennis scholarship for children.

Check out the campaign video below, as well as a photo recap of Saturday's event.