Nike Makers' Experience Allows Guests to Create Their Own Custom Shoe in Less Than 90 Minutes

As we previewed last month, September sees the launch of the Nike Makers' Experience at the Nike By You Studio at 45 Grand in New York, featuring a custom design process that allows visitors to create a one-of-a-kind version of the Nike Presto X in less than 90 minutes. The process, blending digital design with traditional footwear making, starts with a series of graphic options, which can be generated from either Nike heritage or on-the-spot inspirations -- a birthday or anniversary, for example. Once the final design is chosen, available in a virtually infinite combination of color choices and patterns, the shoe -- offered in traditional and slip-on iterations -- is built in the studio in roughly less than an hour. 

Sadly, the invite-only experience will initially be limited to friends and family, as well as select Nike+ members.