Polaroid Originals Is Back With the OneStep 2 Analog Instant Camera

Polaroid's return coincides with the brand's 80th anniversary
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Image via: Polaroid

Image via: Polaroid

This year marks the 80th anniversary of Polaroid, and it also sees the launch of a new brand dedicated to analog instant photography, Polaroid Originals. The icon is back with the aptly named Polaroid OneStep 2, the successor to the original Polaroid OneStep, largely responsible for popularizing the medium four decades ago. Priced at $99.99, the new analog instant camera comes with a built-in flash, easy USB charging, long-lasting battery and a self-timer. Also available is the new i-Type film, which comes in color or black-and-white, and is said to offer "the distinct, dreamy aesthetic of analog instant photography." The OneStep 2 is up for pre-order now at polaroidoriginals.com.

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