Yes, socks do matter, especially at the professional level, in which elite NBA athletes are always looking for a competitive edge. As the new provider of the league's official on-court uniforms, Nike is introducing two types of socks for NBA athletes: the thick and super-cushioned NBA NikeGrip Power Crew sock, and the lightweight, medium-cushion NBA NikeGrip Quick Crew sock. Each version is made with NikeGrip yarns, using ultrafine polyester fibers that are twisted with traditional fibers to increase the sock's surface area. Additionally, both feature more cushioning on the forefoot, heel and ankle, while thinner mesh is found on top of the sock vents. There's also NikeGrip on the lateral side that grips the outside of the foot, and a heel lock keeps the sock in place and reduces sliding.
Offered in black or white, Nike's NBA socks will be available starting October 1st through nike.com.
Release Date: 10/1/17 (Sunday)