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A Savile Row Tailor Is Crafting a Bespoke Suit Made with Reebok Flexweave

Bringing together sport, fitness, fashion and innovation
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Image via: Reebok

Image via: Reebok

Reebok is putting the versatility of its Flexweave technology to the test. The material, featuring an innovative figure-8 weave structure that can interlock different individual fibers, is the focus of a new one-off collaboration with one of Savile Row's most renowned tailors, Huntsman & Sons. Head Cutter and Creative Director Campbell Carey was tasked with creating a prototype Flexweave suit, made to the measurements of NFL star and Reebok Running ambassador Brandin Cooks. The innovative project will wrap up in February 2018, with Huntsman delivering the suit to Cooks following months of experimentation and testing in its Saville Row workshop.