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Levi's Google-Powered Trucker Jacket Is Finally Releasing

A smart jacket for commuters
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Image via: Levi's

Image via: Levi's

Last year, Levi's announced a partnership with Google on a "smart" Trucker Jacket, powered by something called Jacquard technology. According to the Google Advanced Technology and Products group, Project Jacquard is a "connected apparel platform that allows fashion designers and apparel manufacturers to integrate connectivity and interactivity into clothes." The Levi's Commuter Trucker Jacket with Jacquard is the first example, featuring a snap tag on the left sleeve cuff that allows the wearer to interact with his/her phone through gestures, LEDs and haptic feedback. You can control your music, have your texts read aloud and hear your next directions for your designated address. The removable tag charges via USB, and you can expect battery life to last about two weeks. Retailing for $350, the jacket launches October 2nd at and select Levi's stores. If you can't wait, you can pick it up early on Wednesday, September 27th, at Fred Segal (Los Angeles), Kinfolk (Brooklyn) and Concepts (Cambridge, MA).

Release Date: 10/2/17 (Monday)