adidas Athletics' New Reigning Champ Collaboration Is Inspired by Obsidian Glass

Featuring minimalist apparel and the adidas PureBOOST
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Image via: adidas

Image via: adidas

adidas is set to launch the latest installment of its Reigning Champ collaboration, featuring elevated apparel and footwear designed for everyday life. The range combines the stylish minimalism of Reigning Champ with the performance-focused approach of Three Stripes, spanning both apparel and footwear. The latter takes the form of a new iteration of the PureBOOST runner, sporting a Primeknit upper designed with a custom pattern that fades from toe to heel, mimicking volcanic glass. The apparel pieces are made with a new type of Primeknit developed exclusively for the collection, done up in a color palette inspired by obsidian glass. Shoppers can expect tights, pants, tees, pullovers, hoodies and jackets, as well as a weekender bag built to withstand the winter elements. The apparel launches globally on October 6, the footwear on October 7, with availability through, select adidas stores,, Reigning Champ flagship stores and select retailers.