adidas' New AM4LDN Sneaker Was Produced at the Brand's Innovative SPEEDFACTORY Facility - Freshness Mag

adidas' New AM4LDN Sneaker Was Produced at the Brand's Innovative SPEEDFACTORY Facility

Meet the adidas Made for London
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Image via: adidas

Image via: adidas

Today finds adidas announcing the first major project to be created at its SPEEDFACTORY facility in Ansbach, Germany, which enables the brand to utilize automated production methods to manufacture truly tailored product solutions with unprecedented speed. As for this first product, it takes the form of the adidas Made For London (AM4LDN), the first in an AM4 city series that will also include individual sneakers for Paris, Los Angeles, New York, Tokyo and Shanghai. Each shoe is being created using local market insight so that the finished product meets the unique demands of runners from each respective city. 

The AM4LDN launches on October 26th, to be followed in subsequent months by the AM4PAR (Paris), AM4LA (Los Angeles), AM4NYC (New York), AM4TKY (Tokyo) and AM4SHA (Shanghai).