Take a Look Inside The General by Vans Store in Williamsburg, Brooklyn

The SoCal brand expands its East Coast presence
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Image via: Vans

Image via: Vans

The General by Vans is the SoCal label's new retail outpost in Williamsburg, Brooklyn, featuring a 4,750 square foot space stocked with the latest products from Vans Classics, Vans Vault and Pro Classics, as well as a full line of apparel and accessories. Customers can head to the in-store Customs Design Studio to create their own one-of-a-kind Vans sneakers, and they can also shop for hard goods from skate brands like Hockey, Spitfire, and ANTIHERO. The modern interior will be updated on a monthly basis, featuring artwork and photography from local talent, and the shop will also host a wide range of events, including art shows and film premieres. The General by Vans will have its grand opening on Thursday, October 12. A special launch event on that day will run from 7pm to 10 pm. Guests can go here to submit their RSVP for the event. 

The General by Vans
102 N. 6th Street | Map
Brooklyn, NY 11249