adidas Originals' New Flagship Store in Chicago is the Brand's Largest Yet - Freshness Mag

adidas Originals' New Flagship Store in Chicago is the Brand's Largest Yet

The massive space delivers a localized, community-centric experience
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Image via: adidas

Image via: adidas

Last week we showcased a special-edition EQT Support ADV, produced in limited numbers to celebrate today's launch of adidas Originals' new flagship store in Chicago. Located in the city's Wicker Park neighborhood and representing the largest Originals store in the world, the 4,966 square foot space is designed to deliver a localized, community-centric experience, thanks to custom artwork and installations created by Chicago natives POSE and Tubsz, as well as up-and-coming talent through the local non-profit organization iPaintMyMind. Additionally, a Community Wall will provide customers an interactive way to share and learn about upcoming local events, shows and product releases. And speaking of product, shoppers will have regular access to the brand's most covetable footwear releases, including the NMD, Stan Smith, Tubular and more. A dedicated Statement area will also feature Consortium products and special collaborations with partner brands like Alexander Wang and White Mountaineering. Be sure to check it out if you're in the area.

adidas Originals
1532 N. Milwaukee Avenue | Map
Chicago, IL 60622