adidas Is Launching a Fully Customizable Version of the UltraBOOST XENO - Freshness Mag

adidas Is Launching a Fully Customizable Version of the UltraBOOST XENO

Available with a black BOOST midsole
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Image via: adidas

Image via: adidas

adidas introduces a fully customizable version of the UltraBOOST XENO, which can be personalized through the brand's miadidas platform. Featuring a monochromatic colorway, the famed UltraBOOST silhouette is accented with light-responsive XENO iridescent technology. Performance-wise, the silhouette has an ultra-cushioned BOOST midsole, a dual-density Torsion System and Continental Rubber outsole. In terms of customizable options, the mesh upper, caging, laces and outsole can all be tailored to the customer's taste. In addition to the iridescent XENO effect on the tongue logo and heel pod, the mi adidas UltraBOOST XENO marks the first time that the BOOST midsole will be available in black for customization. The shoe retails for $220 and will be available starting Oct. 20th at adidas' NYC flagship on 5th Avenue.

adidas NYC Flagship
565 5th Avenue | Map
New York, NY 10017

Release Date: 10/20/17 (Friday)