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Go Inside the Working Space of Nike Chief Design Officer John Hoke, Who Doodles All Day

Drawing led Hoke to view his dyslexia as a gift
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For the latest installment of the publication's "In the Studio" series, The New York Times pays a visit to John Hoke, the chief design officer of Nike. Hoke, who suffers from dyslexia, views drawing as his first real language. "Even at the youngest age I can recall, I wasn’t necessarily interested in the essay or the text," he says. "I was graphically designing the header. I doodled everything. That was the way I communicated." 

Eventually, Hoke says, drawing shifted the way he viewed his dyslexia. 

I find that I listen better when my hand is busy. And I find that when I’m listening intently and I’m gesturally moving my pen, some interesting things come out. They’re not perfect, they’re not final, but they’re a glimpse of an idea. It helps me process, helps me stay focused. I came to this idea that my dyslexia wasn’t actually a burden — it was a gift because it made me look at the world differently.

Elsewhere in the interview, Hoke comments on the future of Nike design.

I’m intrigued by designers that go deeper and go almost to the level of the atom, where we’re co-creating with data. I’m thinking about materiality and assembly, where products are moving more harmoniously, more symbiotically on your body so that it’s almost like a secondary skin.  

I’m really intrigued by how technology can give us a great head-start. But a head-start is a rough draft. We know data can’t dream. That’s where designers come in. The job of the designer tomorrow is to take that head-start, take that information and then imbue on top of that their intellect, their imagination, their heart and their hand

Check out the full article here