Today saw Nike executing a surprise drop of its Air Force 1 Low collaboration from the Virgil Abloh collection dubbed "The Ten." The launch occurred simultaneously in New York, Chicago and Berlin via SNKRS Stash, the app feature introduced this year that allows users to unlock access to to hidden "Stash Spots" in their home cities. The release is the latest example of the efforts being cooked up by Nike's s23NYC digital studio, which began with the acquisition of Virgin Mega a year ago. Stay tuned for more unique releases from the Swoosh's digital arm, like the augmented-reality procedure that customers undertook to cop a pair of the Nike SB Dunk High "Momofuku."
Simultaneous surprise drops in Chicago, NYC and Berlin