Be Like Mike With This Blue Gatorade Flavored Air Jordan 1

One of four pairs from the upcoming Gatorade pack
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Image via: US11

Image via: US11

During his prime, not only did Michael Jordan transform the way basketball was played, but he also redefined how superstar athletes marketed themselves. MJ was a legendary pitchman, and among the carefully considered brands that he sponsored was Gatorade, whose "Be Like Mike" campaign was an iconic one, thanks in part to an insanely catchy jingle. Next month, Jordan Brand will celebrate Michael's relationship with the sports drink through a multi-pair Gatorade pack, one of which is pictured here for the first time: the Air Jordan 1 in a Blue Lagoon colorway, complete with Gatorade's trademark lightning bolt on the heel. Expect the kicks to drop in December.

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