If you haven't already downloaded the NikePlus app, Nike is offering three compelling new reasons for membership. The new NikePlus Unlocks feature include an exclusive shop, offering a range of members-only product. Currently, you can purchase original colorways of the Nike Hyperadapt 1.0, or take advantage of exclusive customization options for the ACG Mowabb iD and Air Vapormax. Additionally, members get access to Nike experts on demand -- real people who can deliver personalized recommendations, or offer gear recommendations or track down a specific product. Finally, there's Reserved for You, in which Nike sets aside coveted releases for users prior to the public release date. Nike promises that additional Unlocks will continue to roll out in the future.