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Nike and Foot Locker Are Launching Sneakeasy, an Elevated Pop-Up Experience in NYC

Offering a window to what's next from Nike and Jordan Brand
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Image via: Nike

Image via: Nike

Beginning November 22, Nike and Foot Locker are transforming the space at 30 Wall Street in New York City into Sneakeasy, a premium retail pop-up made for sneaker fans. Inspired by traditional speakeasies of yore, the Sneakeasy will offer a curated assortment of Nike and Jordan Brand silhouettes, dispensed through a door that looks and operates like a safety deposit box. Inside, the sealed gold-foil shoe box is marked with hidden UV ink designs and sealed with a notary sticker. In addition to the sneaker offerings -- some of which are displayed in the gallery below -- Sneakeasy will also stock limited-run T-shirts, similarly packaged in zip-lock gold-foil packs and sealed with a notary sticker label.

Currently you can sign up for the first Sneakeasy launch -- the Nike SF AF-1 Mid "OBJ" -- through the Foot Locker App Launch Reservation system. Be sure to follow Nike and Foot Locker social channels for updates on upcoming launches. Sneakeasy at 30 Wall Street will be open daily (except November 23) from 11 a.m. to 5 p.m. from November 22 to December 1.

30 Wall Street | Map
New York, NY 10005