Noah Presents a Collaboration With Pioneering Alternative Rock Band The Cure - Freshness Mag

Noah Presents a Collaboration With Pioneering Alternative Rock Band The Cure

A tribute to Brendon Babenzian's favorite band
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Image via: The Cure

Image via: The Cure

Led by vocalist Robert Smith, The Cure dominated alternative rock charts throughout the '80s and '90s, combining melancholy dirges ("The Same Deep Water As You") with raucous radio hits like "Friday I'm in Love." Noah pays tribute to the long-running British band with a capsule collection of apparel, ranging from a simple graphic tee to a luxe motorcycle jacket with a large "Boys Don't Cry" patch on the back. In between are a pullover hoodie and polka-dot woven shirt constructed from Japanese cotton. The goods are available now at Noah's NYC flagship and online at noahny.com.